Internal test bench
Prelander versions
Three creative routes to the same offer, built on one shared funnel. Each route is a closed pair: the entry page carries the gate, the second page holds the tab. Open any entry page to run the full path end to end.
The three routes
Version 1
Still key art treated as motion in the browser: slow drift, light sweep, scanlines and grain. The lightest route to load, and the safest on weak connections.
Layout copy lower left
Weight about 130 KB
Version 3
Two characters facing each other, with the button planted in the gap between them so both lines of sight land on it. The loop opens on the look, and the button answers every time it comes back around.
Layout button centred between them
Weight about 590 KB
Version 4
Vehicles rather than characters: bikes and cars cut back to back. Sells the open world through speed and movement. Copy sits beside the button rather than above it.
Layout copy beside the button
Weight about 1.5 MB
How the funnel works
What the gate does, why one click produces two destinations, and what to measure once traffic starts. No code, just the mechanism.